Companies that take risks and push boundaries are the ones that get their messages heard. But, it’s all too often that eye-catching social media content fails to navigate costly legal pitfalls. Until now. Learn the tactics on how to create content that avoids legal scrutiny, develop agreements to help manage influencer obligations and deploy sweepstakes that reinforce consumer satisfaction.
Attend this session here and walk away with all this, and more…
- How to use third-party content without infringing on intellectual property.
- What should go in your influencer contracts to limit liability.
- The legal framework for conducting sweepstakes in partnership with a brand.