In only a short amount of time, the company Keepface has already built a marketing platform which consists of over 500,000 influencers,5,000 registered brands, and has successfully launched more than 1,600 global influencer campaigns worldwide with its partnership from 500 Global. However, despite the achievements that their social media influencer platform has obtained, the current marketing strategies in the real world for influencers is limited due to the lack of a universal solution that would help connect its influencers, brands, and followers in an interactive environment. Keepface now believes they have solved this dilemma with its ongoing development of a SM influencer platform for the metaverse called Metafluence (https://metafluence.com/) which is an influencer-centric ecosystem that allows a higher amount of sustainable growth for influencer marketing in the modern era.
The goal of Metafluence is to connect its social media influencers with its brands and its audience by creating a virtual city that will be governed by its SM influencers, as well as, allowing these governing influencers to generate commissions out of any sales they make in this virtual space with its performance-based marketing model. The Metafluence’s team has stated that they wanted to build this city because they feel even though there have been huge strides in concepts like social media influence, crypto technologies likeNFTs, and the metaverse, the current strides in SM influencer marketing have been subpar due to the limited nature of the real world and it’s issues such as the lack of data-driven solutions, fraudulent social media activities, and payment issues, while at the same time brands have been seeking improved performance-oriented solutions for better transparency. Keepface hopes to change this with their new digital platform that will allow its users to gain further inclusion with SM influencers and brands by using what is called Metahuts.
A Metahut is a suite located on private property in the Metafluence virtual city that will consist of various personalized rooms such as event rooms, NFT rooms, shopping rooms, etc. that will be given to SM influencers to help them better engage with their audience, share their lifestyle, and will also allow them to collaborate with brands through sponsorships in a more transparent relationship. The event room in the Metahutwill be used for special events like hosting virtual shows, meetings, and presentations.The NFT room will be used for the SM influencer to display their NFT collection, as well as sell or trade these NFTs. The shopping room is where influencers can set up their marketplace for digital and physical products with the native currency of Metafluence called Metoshi ($METO). Metahuts can be customized further by allowing the influencer to creatively design and upgrade their rooms to fit their own individual needs to further allow its visitors to have a more tailored experience to the influencer that they follow.Additionally, Metafluence will also give the opportunity to its influencers to collaborate with what is known as Metaclans to help unify their social media influence to reach an even broader audience through promotion and will gain Metaclan exclusive benefits in doing so, like synchronized SM boosting for members, co-created activities & events, and entry into clan vs. clan competitions to gain an even further influence.
The initial DEX offering (IDO) will be set on January 24th and will give investors a chance to partake in the Metafluence project with their contributions through the incubator called BlueZilla and its ecosystem using launch pads called MetaVPad, BSCpad, and NFTLaunch for crowdfunding. Metafluence and its ecosystem in the metaverse will be the first of its kind and will help seal the gap between influencer, brand, and audience with its improved mechanisms for social media influence, monetization, and brand & audience challenges to help ensure all its parties thrive in web 3.0.